If you feel like some of your photo shoots are just lacking some umph, it might come down to the production placed into them. Production is a critical part of putting together a great photo shoot. Whether for a client or for my personal book I like to put as much production as time and money allows into my shoots.
Production is all the little (and big) details that go into a shoot. Location, permits, models, wardrobe, props, food/drinks/catering, image delivery timetable and method. The personal style of how you run your shoots and interact with your crew and team members can even be said to be a part of your production. It all comes down to knowing your vision and being able to put together the pieces to execute it, within a reasonable time frame and budget constraints.
Your budget is often the ultimate deciding factor in what you can produce. I’d love to be able to shoot on a three deck yacht through the Caribbean, but it’s simply not a budgetary reality (yet). That being said, I encourage any photographer looking to put together fresh images for their portfolio to put some personal money into it. That doesn’t mean you have to go overboard though.
In the photographs below I picked up these colorful pairs of socks at Target for $2 a piece and matched them to the outfits that these fun models from The Agency Arizona brought with them. The $6 investment was well worth an image that will help grow my book.
For these images I went to a local grocery store and picked up around $15 worth of different fruit. They helped foster a fun feel and style to a number of images.
And for this last set I spent a few more bucks at Target grabbing colorful sandals and an extra few at the dollar store for a snorkel and floaties. None of these are expensive items, but they help create the right atmosphere for the photos.
Lately I’ve been putting around $100-200 into my personal test shoots, and that number grows as I continue to book bigger jobs and more clients. It’s a repeating cycle. Larger clients want to see the time and production you put into your images and they want to see new personal work on a regular basis. It shows your passion for what you do. It’s one of the comments I hear the most in any new client meeting – my apparent passion for creating images. Passion + production = progress. Put some more passion and production into your own work and I guarantee you’ll start seeing similar results.
